Written by
Mar 27 2024
- 3 MIN
New GM for 4Aces GC

WEST PALM BEACH, Fla. - 4Aces GC, one of 13 teams competing in the LIV Golf League, today announced Chris Rosaasen as their new General Manager. The former CEO of TravisMathew and founder of Extracurricular, brings a wealth of industry knowledge and stewardship to the 4Aces GC team.

With over 20 years of brand-building, marketing, and business leadership, Rosaasen’s record of innovation in the golf industry will strengthen and accelerate the growth of the 4Aces GC brand. Rosaasen enters into the GM role after being endorsed by long-time friend and current 4Aces team captain, Dustin Johnson.

"I have known Chris for many years, witnessing firsthand how he has built multiple successful brands," said Dustin Johnson, Captain of 4Aces GC. “Chris's vision for the team aligns perfectly with what we aim to achieve, and I have full confidence in his ability to propel 4Aces GC to greatness.”

With an all-encompassing goal to build 4Aces GC into a recognized franchise with monumental value, Rosaasen will work with the team to create a unique and compelling brand identity, captivating sponsors and building a global fan base. The onboarding of Rosaasen to the 4Aces GC reflects the team's relentless pursuit of greatness and underscores their commitment to performing at the highest level of the game.

"What excites me most is the opportunity to create a globally recognized franchise in golf,” said Rosaasen. “Being at the forefront of innovation in the sports industry is an invaluable opportunity and I am looking forward to the challenge of doing something that has never been done before in golf.” For the last four years, Rosaasen has been serving as CEO of the Omniverse Group, a company dedicated to the goal of zero waste supply and fully circular, consumer supply chains. As CEO, Rosaasen shared in the Group’s vision to build sustainable, fully vertical, made-in-USA manufacturing.

In addition to the strategic vision of the team, Rosaasen will be responsible for management of the team operations including front-office staffing, revenue, marketing, commercialization, and player recruitment. Rosaasen has already transitioned into his new role.